Now, as Chief Content Officer of a rapidly growing empire, Elise helps craft the Goop voice, overseeing everything from the website to the magazine to the summits.
She may be only in her late thirties, but Elise Loehnen has made more bold pivots that most women make in a lifetime. She grew up in Montana, went to Yale University and then moved to New York City for a career in publishing with Lucky and Condé Nast Traveler. When publishing started to feel stagnant, Elise realized she needed to “get off the bench.” She moved to LA and took a job with Shopzilla “mostly to learn about the internet.” Listen in as Elise shares with Linda how the experience she got at the comparison shopping website—and a chance meeting with Gwyneth Paltrow—led to a gig at Goop—back in the days when it was just a weekly email newsletter Gwyneth created “mostly for her friends.” Now, as Chief Content Officer of a rapidly growing empire, Elise helps craft the Goop voice, overseeing everything from the website to the magazine to the summits. And if you still aren’t getting how important Elise is within the brand—she also switches off hosting the Goop podcast with Gwyneth.
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