Gail shares with Linda the incredible story of how she created Caulipower line, now available in more than 10,000 grocery stores.
Even for a major consumer brand, launching a new product in the food industry is a challenge. So how did PR executive Gail Becker get Caulipower frozen pizzas in grocery stores like Whole Foods and Bristol Farms in little over a year and in only four years generate sales of $100 million?* Gail shares with Linda the incredible story of how she created Caulipower line, now available in more than 25,000 stores in the freezer department. Like so many SheSez guests, it was a circuitous route. For years, the executive used her savvy marketing skills to help people and companies promote their brands. And after years of climbing the corporate ladder, Gail was at the top. Then her father died, and something changed. Suddenly Gail longed to do something more meaningful. Gail shares with Linda the story of how her search for a tasty, healthy, gluten-free frozen pizza for her two sons, both of whom have Celiac disease led her to begin experimenting with a cauliflower-based pizza crust. *An article in Forbes Women – released three years after the taping of this podcast – stated 2020 revenue at $100 million.
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