Shirin, Shida and Shideh Kaviani (all in their 30s) share with Linda how they got the idea to manufacture form-fitting viscose clothing, how they cleverly used Instagram to market the line and ultimately how they got celebrities like Jennifer Lopez and Selena Gomez to wear it.
In this episode, we hear the story of how 3 sisters —a techie, a PR executive and fashion designer—joined forces to turn a $7500 investment into the multi-million dollar LA-based clothing line, Naked Wardrobe. Shirin, Shida and Shideh Kaviani (all in their 30s) share with Linda how they got the idea to manufacture form-fitting viscose clothing, how they cleverly used Instagram to market the line and ultimately how they got celebrities like Jennifer Lopez and Selena Gomez to wear it.
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