Lizanne Falsetto

Hear the story of how, with her modeling career waning, Lizanne relied on her intuition to develop recipes for a healthy and delicious energy bar and launched the Think Thin brand with her own money.

Lizanne Falsetto is a big believer in listening to your gut. Back in the mid 90s she had a hunch: she believed there was a market for a high protein, low sugar energy bar. Hear the story of how, with her modeling career waning, Lizanne relied on her intuition to develop recipes for a healthy and delicious energy bar and launched the Think Thin brand with her own money. This one woman tour-de-force shares details of how she juggled motherhood (ultimately as a divorcee) while building her empire and about why decided to sell it two years ago for a reported 217 million dollars.

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Lizanne Falsetto